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KCC defends £315,000 spend on USA 'partnership'

KCC deputy leader Alex King: "This was innovation in the true sense..."
KCC deputy leader Alex King: "This was innovation in the true sense..."
Plans to launch flights from Kent to Virginia, USA, in 2007 collapsed at the 11th hour. File image
Plans to launch flights from Kent to Virginia, USA, in 2007 collapsed at the 11th hour. File image

County council chiefs say a transatlantic collaboration with Virginia in America and their decision to spend £225,000 sponsoring a large folk festival has boosted jobs and tourism.

Kent County Council's links with the US state have to date cost about £315,000 of taxpayers' money and have drawn criticism from some.

The authority invested £225,000 sponsoring a large folk festival across the Atlantic, and a bid to launch the UK's first direct flights from Manston Airport to Virginia flopped last year after poor ticket sales, losing KCC thousands of pounds.

But a new report presented to councillors paints an upbeat picture of the partnership and says there have been significant benefits.

Last summer, a 17-strong delegation of officers and councillors travelled to Washington as part of its sponsorship of the Smithsonian Folklife Festival, at a cost of more than £35,000.

The report claims KCC's involvement as a festival sponsor secured media coverage equivalent to £728,000 of advertising.

It also predicted 26,000 more tourists would visit Kent, spending some £80million, on the back of KCC's presence - based on returns Scotland estimated it got when it sponsored the same festival.

Trade links that have sprung up as a result of the partnership had seen Kent and Essex benefit to the tune of £22,000 of new business.

Cllr Alex King, Conservative deputy leader of the county council, said KCC was aware it was taking risks but said: "I do not believe that the entrepreneurial spirit is in the private sector alone.

"Nobody else has done it and there was no evidence of how it might be done. This [partnership with Virginia] was innovation in the true sense."

He added: "Sometimes you are taking risks and it takes time to move public perceptions on. This report demonstrates that we are beginning to show success."

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