Edutise to win over new clients by giving half its commission to Kent schools

Paul Cartwright had plenty of time to be philosophical when he was off work for four years, suffering from a range of lung conditions.

Perhaps that is why the cancer survivor has joined a company which might make a difference to the education of his six-year-old twin daughters Maya and Ruby.

Mr Cartwright, who lives in Whitstable with his partner Michelle and her son Alex, is a regional director of Edutise, a company trying to save money for schools, which is branching out into Kent.

Paul Cartwright with his twin daughters Maya and Ruby, aged six, and partner's son Alex, aged eight
Paul Cartwright with his twin daughters Maya and Ruby, aged six, and partner's son Alex, aged eight

The firm tries to find discounts on classroom essentials by linking teachers with its network of suppliers. It also offers its services to small businesses but with a philanthropic edge over its competitors.

Half of all the commission the firm makes is donated to a school of its buyer’s choice, with the aim of easing the pressure on head teachers at a time when school budgets are being squeezed.

“We want to be saving schools £20,000 a year so they can buy more computer equipment or employ more teachers..." - Paul Cartwright, Edutise

“It’s a very simple concept,” said Mr Cartwright, 41. “It is about social responsibility. If we get 100 businesses in the area supporting two or three schools then we know those schools are getting accessible funding on top of what they get.

“We want to be saving schools £20,000 a year so they can buy more computer equipment or employ more teachers.

“It’s a new market place that is just open to small business and schools – and we are passing on the savings to schools.

“Hopefully with all the cutbacks in education we can make a difference.

“We are not saving schools masses right now but that is what we plan to do.”

Mr Cartwright was hired by Edutise chief executive Stephen O’Leary four months ago. The pair are former colleagues at Groupon, the ecommerce brand which has done for consumers what Edutise is trying to do in education.

The group buying model allows shoppers to save money on cinema tickets, new shoes and haircuts. Mr O’Leary is now applying the model to schools with stationery and computer equipment.

The company acts as a marketplace for products but also a middle man, searching for deals on everything from crayons to kettles according to what is on a school’s shopping list.

Paul Cartwright with his twin daughters Maya and Ruby, aged six, and partner's son Alex, aged eight
Paul Cartwright with his twin daughters Maya and Ruby, aged six, and partner's son Alex, aged eight

“We get something as cheap as we can,” said Mr Cartwright. “We ask clients what they are spending every day and find ways to bring the cost down.”

The model also applies to small businesses, which can save money and donate to local schools at the same time.

"I want to give something back for my children to be proud of. Everyone talks about change but not everyone does something...” - Paul Cartwright, Edutise

“Some people get it and some don’t,” said Mr Cartwright. “We have to change people’s minds. A firm might have been buying its paper from the same company for 30 years and they have become friends but if we tell them 50% of our commission goes to a local school it might work.”

The business has expanded from London into Essex, Hertfordshire and now Kent, with its customer base of more than 2,500 schools.

The company has attracted investment from Virgin Start Ups and has the backing of
UKTI.

Speaking frantically, almost struggling to put his enthusiasm into words, Mr Cartwright has a charm which made him one of the top sales performers at Groupon.

He left shortly after returning from three month sick leave with cancer in 2011 and was out of work until joining Edutise. He suffers from bronchiectasis, a lung condition, as well as chronic asthma and is hoping for a lung transplant.

He said: “The directors of this company – we are all fathers. We were all £3,000 to £5,000 a month earners but we are living like students to set this up. It’s about making a big difference to the whole system.

“It inspires me being a father. I want to give something back for my children to be proud of. Everyone talks about change but not everyone does something.”

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