Eye, eye, it's a new look

MARKETING and creative design firm Pollett and Cole's new corporate identity has sparked great interest and debate from clients and suppliers.

The Whitstable-based firm has produced a new logo showing a green orb alongside a close-up of a blue eye.

Director Debbie Cole said: "We decided it was time for a complete change and wanted to create a fresh new look that would arouse interest and provoke a reaction. The new identity gave us an opportunity to be more direct and succinct in terms of the services we offer and the way in which we're portrayed. The imagery denotes our company initials 'P' & 'C'."

Pollett and Cole Creative Marketing has a number of Blue Chip clients, including Pfizer, Cummins, Hewlett Packard, and the University of London. Apart from its Whitstable headquarters, the firm also has offices in Bromley and Exeter.

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